The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in four primary areas. These are often referred to as the Four Avenues of Service.
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.
This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
New Generations joins Club Service, Vocational Service, Community Service and International Service as the foundation of club activity.
The Avenue of New Generations recognizes the positive change implemented by youth and young adults involved in leadership development activities, community and international service projects, and exchange programs that enrich and foster world peace and cultural understanding.
"We truly have the finest youth programs in the world. Their intrinsic value continues to escalate and we need to give them greater visibility. New Generations isn't just important to the future of Rotary but also our communities and the world." (1)
New Generations referes to the youngest generations in the family of Rotary. Many are participants in Rotary's youth and young adults programs: Interact, Rotaract, Rotary Youth Exchange and Rotary Youth Leadership Awards (RYLA). Others are service-minded young people in volved in Rotary club and district activities.
"Our vision for the future, now more than ever, is the difference between success and failure. The New Generations are our investment in the future. Let us begin to build that future today." (2)
(1) Rotary International President (2010-2011) Ray Klinginsmith.
(2) Past Rotary International President (1996-1997) Luis Vicente Giay.
Information on this page came from the following sources:
The Object of Rotary page on the Rotary International web site
The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.