Public Relations

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This year District 7930 recieved a Public Relations grant from Rotary International for our Rotary Dreams public service announcement campaign. So much of what Rotary does is the cumulative affect of its many members and in our district there is so many great efforts underway.  Whether it is providing a leadership opportunity for hundreds of teens at camp RYLA or whether

we are hosting a youth exchange student, we are in the midst of changing someone's life and our own as we grow to appreciate the possibilities that go beyond our own day to day routine. We tried to capture the spirit of our own Rotary clubs in our Rotary Dreams campaign by including images of our club members and some of their activities. This includes the Ipswich Club's Hot Dog Stand, that is both fun and helps raise funds for their many programs throughout the year to an evening of dance experienced by an Abassadorial Scholar visiting Germany as part of a youth exchange.

 Click here to find and contact a Rotary club in your community.

Here we see Rotarians  from District 7930 on a mission to Barquisimeto as part of Rotaplast to assist in surgeries to correct birth defects on children.

For each rotarian the story is different. We find our own passions and ways to be engaged in our community through Rotary. Each story has the capacity to inspire, to enlighten and to expose us to new ways to contribute and make a difference. Here are some ideas on how to approach the press in your town, take advantage of the buzz that is being created by the Rotary Dreams campaign, and tell your story about how Rotary is making a difference in your community.

                                         11 Tips to Getting Press Coverage

1) Identify what's newsworthy.
2) Develop “attention-getting” written materials.
3) Develop a targeted media list.
4) Make yourself or key members accessible to reporters.
5) Always provide your contact information prominently.
6) Identify strategic spokespersons.
7) Learn “The Art of the Telephone Pitch.”
8) Never lie or exaggerate.
9) Don't take “no” for an answer. Try to pitch stories or events to other reporters.
10) Use media to get more media coverage. If a good article comes out, send it to
another reporter who may be interested. These are known as “op-ed” pieces and
can lead to radio interviews.
11) Say “Thank You.” If a reporter writes a good story, call them or send them a
note. This further develops a good relationship and they will be more likely to
return your call the next time.

Please take advantage of this year's campaign and ask a friend to join Rotary. Contact Alan Michel, District 7930 Public Relations Chair  at alanmichel@homeinc.org if you would like a presentation made to your club or to talk more about how to engage your community through the Rotary Dreams campaign.  Click this link to go to the Rotary Dreams campaign page and learn more about making Rotary dreams real in your community.