Help make Rotary's Public Image a priority! A strong and vibrant Public Image is one of 2 proven key tactics for successful and growing clubs -- the other is a large number of service projects. They go hand-in-hand. Promote your service projects before and after the event. Invite the public to participate. During the event, use banners and signs to promote you as sponsors, and have club brochures or handouts available for participants and passersby. Make sure you have a call to action so that they can communicate with you.
Always include a Call to Action in all of your promotions: that is, what do you want people to do? Send email? Click on a web link? Register for an event? Learn more from an informational email address, your club's website or Facebook page, or a specific club member's contact information?
The Brand Center now includes three instructional videos that lead you through creating your club logo, People of Action ads, and other useful resources.
Brand Center is available without having to login. You will find branding information, pre-made assets to share including many new photos, templates for creating custom assets, and People of Action resources.
See also our District PI page for tips and resources. Continue to submit your stories here for the District website and ebulletin. And finally, make sure any flyers or promotional photos use the correct, current Rotary branding and logo. Visit the Brand Center for templates, downloads and brand and logo guidelines. Every member plays a role in strengthening the Rotary brand. Your club can help build brand recognition by using our logos correctly and consistently. Always use your customized club or district logo when promoting your club or other Rotary entity or its activities.